Brin Cloud is a multidisciplinary conceptual artist who uses photography, manipulation, installation, paint, text, readymades, and artisanal work to reflect and interrogate the value of beauty in visual art and the various narratives of ownership and visual references.
Their work explores how continuous aesthetics forms an art language, and is seeded from a range of influences including social media, minimalism, architecture, and their own personal stories and experiences of dislocating across continents, cultures, and adversities.
Currently living and exploring in Naarm (Melbourne), Brin questions the notion of art, its value, and the radical necessity of eye-pleasing aesthetics. They also reflect on their own journey and the pieces they produced as a medium under questioning and a narrative to challenge. As a conceptual artist, Brin attempts to translate ideas into a physical matter outside the barriers of a specific medium.
Through this body of work, Brin explores their own growth. In their own words: “From the moment I became aware that it is possible to do life whichever way one wants to, I only look back to remember where I was and how far I’ve been”.
The roots of this collection started in 2010, as an outlet to document their journey through life, cities, and feelings. It is their most personal work. Over the years, Brin focused on calibrating their framing and finding their language. Unintentionally it became a journey to find visibility of their own voice and how they see the world. Sharing how they see the world altered their reality and affected their feelings towards adversities. Through their journey, they chose the happy memories; looking skywards, and observing minimalism amid the clutter was a recurring topic. And it resulted in a manicured feed of squares that includes: peaks into their personal life, pieces of skies, parts of buildings and horizons, lots of horizons. A human looking around, above and beyond.
In recent years, Brin realized how manipulative they've been. They’ve twisted their reality and shaped a world of their own. (They are very proud of that.)
They decided to take that a step further. They used coloured geometric shapes, an aesthetic form that they are comfortable with; a foreign addition to the natural and urban scapes that created their journey. Forceful and obvious; the alterations are now very prominent. They alter, balance, or ruin the reality. However you see it.
Would you question or wonder what’s hiding behind the forms? Or you’ll see the composition as an entity presented to you? For Brin each square is still a moment that they captured, with not only what you see but also what was around it. Each title is an overheard statement, it’s what makes the story complete for them.
Brin Cloud's work is innovative, thought-provoking, and socially conscious. They are a talented artist who is using their work to make a difference in the world. I highly recommend checking out their website and following their work.